Qualvey Blog
Thoughts on software buyers, product content, and all the interesting stuff that happens before someone books a demo.
Buyer Research
Nobody Is Really Asking for Just Thirty Minutes
A thirty-minute first meeting asks a seller to do four jobs and asks a buyer for far more than thirty minutes. What finance leaders say about the time they're really being asked for.
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Buyer Research
The Invisible B2B Buying Journey: 5 Things Finance Leaders Do Before Requesting a Demo
What conversations with finance leaders at Mid-Market and Enterprise companies reveal about YouTube, peer research and the signals marketers aren’t fully capturing.
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Behind the Idea
Why I Built Qualvey
After years of selling B2B software, I kept seeing the same gap between how buyers wanted to learn and how companies wanted them to buy...
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