Qualvey Blog

Thoughts on software buyers, product content, and all the interesting stuff that happens before someone books a demo.

Buyer Research

The Invisible B2B Buying Journey: 5 Things Finance Leaders Do Before Requesting a Demo

What conversations with finance leaders at Mid-Market and Enterprise companies reveal about YouTube, peer research and the signals marketers aren’t fully capturing.

Dave Nelson

July 30, 2026

5 min

Behind the Idea

Why I Built Qualvey

After years of selling B2B software, I kept seeing the same gap between how buyers wanted to learn and how companies wanted them to buy...

Dave Nelson

July 28, 2026

5 min