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Leader FAQ
Answers to the most common questions

Running Campaigns

What is Qualvey and what problem does it solve for B2B teams?
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Qualvey helps B2B teams capture verified buyer attention on their content and turn it into meaningful feedback and insights. Instead of guessing whether your target audience watched, understood, or cared about your messaging, Qualvey confirms real engagement and captures what buyers actually think and why.

With Qualvey, you launch targeted video campaigns that reach the right roles and industries. Participants watch your content, complete a short quiz, and answer structured questions. They’re modestly incentivized for their time, but the core value for them is early access and exposure to relevant products and solutions. The result for your team is measurable engagement and aggregated insight into buyer intent, priorities, and messaging effectiveness.
What types of videos work best for running campaigns?
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Qualvey works best with longer-form videos (typically 5–30 minutes) that reflect how buyers actually evaluate products in the real world. This is not meant to be a short explainer-video or ad-testing platform.

The most effective content includes product overviews, recorded demos, customer stories, webinars, keynote presentations, feature deep-dives, and product release walkthroughs. These are the same assets your prospects would normally review during a buying process — Qualvey simply helps you validate who is paying attention, what they understand, and what resonates.
How long does it take to launch a campaign?
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Setting up and submitting a campaign typically takes 10–15 minutes. Once submitted, the Qualvey team reviews it to ensure targeting, content, and questions are set up for high-quality participation and a good experience for both sides.

Most campaigns are approved and live within a few hours.
Can Qualvey be used for both ABM and Demand Gen campaigns?
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Yes. Qualvey is designed to support both account-based and demand generation motions.

For ABM, teams use Qualvey to engage a curated list of target accounts and roles, driving verified, high-intent interactions and structured feedback from ICP buyers.

For Demand Gen, teams use Qualvey to reach a broader qualified audience, generate net-new pipeline, and capture “Verified Buyer Signals” at scale.

In both cases, the output is the same, Verified buyer attention + intent + insights you can activate across sales, marketing, and product.

Participants & Verification

Who are the participants and how are they verified?
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Participants are professionals who match your target roles, industries, and company profiles and have opted in to take part in Qualvey campaigns. They are willing participants who join to get early exposure to relevant products and share informed feedback.

Every participant is verified using their work email and LinkedIn profile, and each profile is reviewed by a human to confirm role, company, and professional background. As part of the screening process, participants are also asked whether they are an existing customer of the company running the campaign; current customers are excluded to ensure feedback comes from net-new, unbiased prospects.
How do you ensure participant quality and attention?
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Qualvey is built around real engagement, not passive responses. Participants must watch the full video, score 100% on a 3-question quiz, and complete structured questions before their feedback is accepted.

All participants are verified professionals, reviewed by a human, and matched to your target roles and industries. Responses are monitored for quality and completeness.

Incentives, Pricing & Volume

How does pricing and participation volume typically work?
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Companies choose what they are willing to pay for each qualified view (price paid per view). Many use their existing cost-per-lead (CPL) as a benchmark for what verified buyer attention and structured feedback are worth to them.

Most teams start with a focused pilot to validate messaging or a specific audience, then scale participation volume, run additional segments, or A/B test different video assets once they see the quality of insight. This allows teams to control budget while quickly proving value before expanding.

Results & Feedback

How is Qualvey different from traditional research tools and review sites?
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Qualvey is built around verified buyer attention, not just opinions. Participants first engage with your actual content, demonstrate understanding through a short quiz, and then provide structured feedback grounded in what they watched.

Unlike traditional panels, participants are verified professionals who match your target roles and are reviewed by a human. Unlike typical research tools, responses are tied to real exposure and comprehension. And unlike review sites, feedback is shared only with the company running the campaign and collected in a structured, controlled environment rather than from a self-selecting public audience.
What type of insights and signals do we receive from a campaign?
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Qualvey provides structured feedback from verified professionals who have engaged with your content, helping you understand what resonates, what raises questions, and what creates objections.

Participants can indicate whether they’re interested in learning more, if the timing is right or better in the future, or why the solution is not a fit. All responses are delivered in aggregated form, giving you clear patterns across your ideal customer profile. Soon, teams will also be able to self-serve these insights through built-in reporting and dashboards.