Demand generation for B2B Software

Intent you don’t have to infer.

Verified prospects who match your ICP watch your video and answer your questions. Their words, not a score, tell you who is ready and why the rest aren’t.

Audience Targeting
Structured Feedback
Actionable Signals

Intent data vs. Qualvey

Verified Leaders
Inferred
Told to you by the prospect
Intent data
Quillmark,
Avelor Biotech
Tonya Hansen
VP Finance · Quillmark
Finance Leader
Avelor Biotech
Knew you?
Unknown
Never heard of you
Evaluated previously
Watched?
Visited pricing page
✓Video watched
✓Video watched
Understood?
Not measured
✓Check passed
✓Check passed
Answered
None
✓8 survey questions
✓7 survey questions
Then?
Not visible
Shared video with 2 colleagues
Visited your site
Wants
Topic: close automation
Similar customer story
–
Ready?
Surge score 78 / 76
Open to a call now
Not at this time
Why not now
Not visible
–
Under contract until 2028

Same score from intent data. Two different answers from the prospects.

Qualvey
Verified Leaders
01

Define Your Audience

Roles
VP Operations
IT Director
Company Size
500–1,000
1,000–5,000
Industries
Software
Fintech
02

Prospects Engage

Only qualified leaders engage with your content

Video watched
Knowledge check passed
Survey submitted
Reward eligible
If you could ask the vendor one question (not about price), what would it be?
Enter your question...
Submit
03

Signals You Can Act On

Brand familiarity
Survey responses
Content relevance
Questions surfaced
Objections surfaced
Follow-up interest
Engagement patterns
AUDIENCE TARGETING

Reach verified leaders
who match your
ideal audience.

Define the roles, company characteristics, and industries that matter to your campaign. Qualvey helps you reach verified decision makers who match your criteria and are ready to engage with your content.

Role and seniority filters
Target leaders by role and seniority to reach the right decision makers.
Company size and industry targeting
Narrow your audience by company size, segment, and industry for a higher fit.
Emerging audience learnings
Early campaigns surface directional patterns you can use to refine future targeting and messaging.
Audience Targeting
Define the audience you want your video to reach. Your campaign will be shown to verified leaders who match your criteria.
Company Headcount
200 - 500
500 - 1,000
x
1,000 - 5,000
x
5,000+
Business Segment
SMB
Mid-Market
x
Enterprise
Primary Function(s)
Accounting
x
Finance
x
FP&A
Treasury
Target Industries
Software
x
Financial Services
x
Banking
x
Emerging audience insights
See which buyer profiles and content themes begin to resonate - and use those learnings to refine future campaigns.
VP Finance · ROI questions
Controllers · Workflow automation
Mid-market · Strong relevance
Target
·
Learn
·
Refine
WHAT MARKETING LEADERS ARE SAYING

Real feedback from marketing leaders.

Qualvey helps teams uncover what buyers care about - so every campaign becomes more relevant and effective.

“

As a marketer, what I’d want to understand is: what makes ‘not at this time’ become a yes? What are the key elements that actually drive that change?

Kendrell Craven
Kendrell Craven
Marketing Leader
“

“When only two out of every hundred calls connect, outbound becomes a volume game. Anything that helps match that volume with better-quality signals stacks the odds in your favor.”

Durran Nasser-Zia
Director, Sales Development

Why this matters

Buyer-first discovery turns campaigns into conversations - and conversations into results.

Validate messaging
Confirm what matters most to your buyers before you invest.
Capture objections
Surface concerns early so your team can address them with confidence.
Prioritize follow-up
Focus on the right accounts with insights that drive action.
Every response adds buyer context.
More context. Better engagement.
From engagement to signal

See who matched your audience, and what they told you.

This is your campaign's signal, surfaced clearly - who engaged, whether they had ever heard of you, what they asked for next, and which people are open to a conversation.

112 of 125
Verified views
Watched it through, passed the knowledge check, and answered.
31
Want a conversation now
Contact details are in your account.
74
Average signal score
Across everyone who finished this campaign.

Did they already know you?

Self-reported before they watched. This is the number that tells you whether awareness or consideration is your real problem inside the audience you targeted.

Never heard of you
54
Heard of you
33
Evaluated previously
17
Former user
8
Cold to warm

What they asked to see next

Their words, not an inference. Your content roadmap, written by the people you were trying to reach.

Similar customer story
51
Specific use case
37
Setup details
27
Platform overview
19
Unordered options, so one color by design

Everyone who finished

Watched it through, passed the knowledge check, and answered. Sorted by signal score.

Score
Who
What they did
Wants to see
Follow up
92
Tonya Hansen
VP Finance · Quillmark
Visited your site
Shared with 2 colleagues
Similar customer story
Open to a call now
Finished Oct 14
84
Marcus ReyesFormer user
Director of Accounting · Tandrel
Visited your site
Setup details
3 - 6 months
Finished Oct 13
71
Priya Desai
Controller · Halvern
Shared with 1 colleague
–
1 - 3 months
Finished Oct 15
58
Daniel Kim
Head of FP&A · Bright Health
–
Platform overview
Wants information first
Finished Oct 12
43
Anonymous
Finance Leader · Avelor Bio
Visited your site
Specific use case
Not at this time
Finished Oct 14
22
Anonymous
Finance Leader · Corvane
–
–
Not at this time
Finished Oct 11
Names and titles show only when someone opts into contact. Everyone else shows the campaign's leader label, such as Finance Leader.

You decide what a completed, verified view, with all of this context attached, is worth to you.

Reach verified buyers earlier.
Turn curiosity into actionable demand.

Launch a focused video campaign, learn what resonates, surface objections, and identify which buyers may be worth engaging next.

Verified Buyers
Structured Feedback
Actionable Signals