Demand generation for b2b software

Reach more of the right buyers before they request a demo.

Qualvey helps Marketing and Sales teams reach verified finance leaders who match their ideal audience, engage them with product content, and surface actionable feedback and buying signals.

Launch a Video Campaign

Audience Targetting

Structured Feedback

Actionable Signals

Verified Leaders

Define Your Audience

Roles

VP Finance

Controller

Company Size

500–1,000

1,000–5,000

Industries

Software

Fintech

Video watched

Quiz passed

Survey submitted

Reward eligible

If you could ask the vendor one question (not about price), what would it be?

Enter your question...

Submit

Signals You Can Act On

Brand familiarity

Survey responses

Content relevance

Questions surfaced

Objections surfaced

Follow-up interest

Engagement patterns

Brand familiarity

Understand where each viewer stands with your brand.

Never heard of vendor

Aware, not familiar

Familiar, never evaluated

Evaluated in the past

Former user

Questions & objections surfaced

Viewer feedback is grouped into themes your team can review.

Content relevance & survey feedback

See what resonated with your audience and what needs clarity.

Content resonance

Clarity opportunities

Actionable follow-up signals

Capture intent and share high-value signals back with your team.

Open to connecting

Requested more info

Additional content request

Audience insights that strengthen future ABM targeting

Use campaign learnings to inform target-account strategy and prioritization.

DG → ABM

Stronger
ABM strategy

CAMPAIGN INSIGHTS

What you can learn
from each campaign

Go beyond clicks and impressions. Qualvey helps your team understand how verified target buyers engage with your content, what resonates, and where follow-up is most likely to matter.

AUDIENCE TARGETING

Reach verified leaders
who match your
ideal audience.

Define the roles, company characteristics, and industries that matter to your campaign. Qualvey helps you reach verified finance leaders who match your criteria and are ready to engage with your content.

Role and seniority filters

Target finance leaders by role and seniority to reach the right decision makers.

Company size and industry targeting

Narrow your audience by company size, industry, and geography for a higher fit.

Emerging audience learnings

Early campaigns surface directional patterns you can use to refine future targeting and messaging.

Audience Targeting

Define the audience you want your video to reach. Your campaign will be shown to verified leaders who match your criteria.

Company Headcount

200 - 500

500 - 1,000

1,000 - 5,000

5,000+

Business Segment

SMB

Mid-Market

Enterprise

Primary Function(s)

Accounting

Finance

FP&A

Treasury

Target Industries

Software

Financial Services

Banking

Emerging audience insights

See which buyer profiles and content themes begin to resonate — and use those learnings to refine future campaigns.

VP Finance · ROI questions

Controllers · Workflow automation

Mid-market · Strong relevance

Target

Learn

Refine

WHAT MARKETING LEADERS ARE SAYING

Real feedback from marketing leaders.

Qualvey helps teams uncover what buyers care about - so every campaign becomes more relevant and effective.

“

As a marketer, what I’d want to understand is: what makes ‘not at this time’ become a yes? What are the key elements that actually drive that change?

Kendrell Craven

Marketing Leader

“

“When only two out of every hundred calls connect, outbound becomes a volume game. Anything that helps match that volume with better-quality signals stacks the odds in your favor.”

Durran Nasser-Zia

Director, Sales Development

Why this matters

Buyer-first discovery turns campaigns into conversations - and conversations into results.

Validate messaging

Confirm what matters most to your buyers before you invest.

Capture objections

Surface concerns early so your team can address them with confidence.

Prioritize follow-up

Focus on the right accounts with insights that drive action.

Every response adds buyer context.

More context. Better engagement.

Turn buyer engagement into actionable signals.

Qualvey captures structured feedback from verified buyers as they explore your content — helping you understand what resonates, what creates friction, and who may be worth engaging next.

Verified Buyer Signals

See who’s showing interest and open to a conversation.

Content Performance

Understand views, next steps, questions, and engagement patterns.

Buyer Feedback

Surface themes, objections, questions, and reactions from real prospects.

Clear Next Steps

Know who is ready now, who needs more information, and what to nurture.

Most tools infer buyer interest from digital behavior. Qualvey captures it directly from verified buyers.

Reach verified finance buyers earlier.
Turn curiosity into actionable demand.

Launch a focused video campaign, learn what resonates, surface objections, and identify which buyers may be worth engaging next.

Launch a Demand Gen Campaign

Verified Buyers