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1
Campaign
In progress
2
Audience
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3
Video
Not started
4
Knowledge Check
Not started
5
Survey
Not started
6
Pricing & Budget
Not started
7
Review
6 sections left
Section 1 of 7

Campaign

Start with what this campaign is and who it is for. Everything here shapes how the campaign is presented to leaders and how Qualvey targets them.

Campaign type
Demand Generation - Audience

Qualvey selects verified leaders from the network using the role, seniority, industry and company-size filters you set.

Target Accounts

You bring the account list. Qualvey matches verified leaders inside the companies you name and invites only those people.

Campaign details
Only your team sees this. It is how the campaign appears in your dashboard.
Leaders see this. Lead with the outcome, not the product name.
0/120 characters. Only your team sees this - it sits on your campaign card so you remember what this one is testing.
Goals
Category
Participants see this under the Qualvey logo, at the top left of every step.
Qualvey sets the final wording before your campaign goes live. Until then, participants see “Software Feedback.”
Comma separated. Helpful in matching your campaign with specific roles.
What participants see
Finance Software Feedback
Top left of every participant step
Brand assets
Upload your company logo
Company logo
Square works best. PNG or SVG, under 5 MB.
Upload logo
Upload your video thumbnail
Campaign thumbnail
16:9. This is the image leaders see first.
Upload thumbnail
What leaders will see
Campaign title appears here
Your one-line summary appears here.
Category
Asset type
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Section 2 of 7

Audience

Who should see this. Qualvey only invites verified finance and accounting leaders, so these filters narrow the pool rather than build it.

Target account list
0 accounts
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Upload your account list
CSV or XLSX. Drag it here, or click to browse.
One column of company names is all we need - give it the header Company Name. Anything else you have is a bonus: Company Domain, Contact First Name, Contact Last Name, Contact Title, Contact Email, LinkedIn URL. Extra columns are ignored, and we find the right people at each account for you. Planning to import results into your CRM? Add a CRM Account ID column and your export will match each account to the right record.
Seniority and role
Directors, VPs and C-suite are selected by default. Widening below Director usually lowers signal quality.
On named accounts you can also include senior managers. They are often the ones doing the legwork, and on a list you chose yourself the wider pool is usually worth it.
Optional. Comma separated. Leave blank to use the seniority and function filters above.
Company profile
Industries
All industries
Include only
Exclude
Include only these industries
Exclude these industries
Repeat participants
This drives your budget. You can change it any time before the campaign goes live.
Paid responses per company
How many people at one company can complete this and earn a reward?Set to 2 by default. You can change this anytime, even after launch.

Once a company reaches this number, other people there can't start the paid walkthrough, and you aren't billed for them. Colleagues can still watch a shared video for free.

Internal colleague sharing

  • Reach the wider team. Participants can forward the video to colleagues inside their own company.

  • A stronger signal. You see how many internal colleagues it was sent to. A video shared across a team says more than one viewer.

  • No extra cost. Colleagues who watch a shared video do not earn a reward.

How long shared links work
Colleagues can rewatch as often as they like until the link expires. You'll see how many times each shared link was played.

Applies to new shares. Links already sent keep their end date.

Built-in limits: same company email domain only · watch-only link · the participant is copied on every email

Sharing is off. Participants won't see the share option, and links already sent stop working.
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Section 3 of 7

Video

The walkthrough leaders will watch. Upload it to us and Qualvey re-hosts it on our own player, so watch time is measured second by second rather than taken on trust.

Your video
Send us your video file
This opens a private Dropbox folder for this campaign. Only Qualvey can see what you upload. We re-host it on our own player so watch time can be measured second by second, which is what makes a completed participation worth paying for.
NAME YOUR FILE
Untitled-campaign
Open upload folder
If your company cannot upload to an external Dropbox, paste a link here instead. It must allow downloading, not just viewing - a standard Vimeo link will not work unless you enable downloads on it.
Shown to leaders before they commit. Be accurate. Fifteen minutes or less performs best.
You cannot continue to the next section until this is ticked.
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Awaiting your file
Once it arrives we host it on our player. We will contact you if anything is wrong with the file.
Paste the Vimeo link. If your video is private, include the hash, for example vimeo.com/123456789/abcdef.
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Section 4 of 7

Knowledge Check

A short check after the video. It is what separates a real viewing from a background tab, and it is the reason your feedback is worth paying for.

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Answers must be findable in the video. If a leader has to guess, they fail, retake, and you pay for a worse experience.
Question 1
Multiple choice, 3 options
Question 2
Multiple choice, 3 options
Rules
Set by Qualvey
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Both questions must be answered correctly to pass.
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No limit on attempts. After each failed attempt the wait before trying again gets longer: the length of the video, then 1 hour, then 2 hours, then 24 hours.
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Questions and answers are re-ordered on every attempt.
These rules are the same on every Qualvey campaign, so a pass means the same thing to every company.
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Section 5 of 7

Feedback Survey

This is what participants answer after the knowledge check. Three questions power your buyer score and stay fixed. Everything else is yours to reword, reorder, remove or replace.

Questions participants will see
7 questions, about 3 min
Quick add
Questions that tend to earn the most useful answers.
Add more questions
Load template
About 3 min
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Three questions are marked as powering your buyer score. They can move position but cannot be reworded or removed, which is what keeps results comparable across every campaign. The rest of the survey is entirely yours.
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Section 6 of 7

Pricing and Budget

What one completed participation is worth to you. You only pay for participations that finish, never for impressions.

What it is worth to you
Every participation you pay for includes:
A verified work email at a company you targeted
The full video watched, tracked second by second
A knowledge check passed, confirming they understood it
A completed feedback survey, with buyer signals attached
What that asks of one senior leader
-minutes
Getting in
Verify work email, enter the code, accept the terms, answer the familiarity questions
5 min
Your video
Watched start to finish, tracked second by second
-
Knowledge check
Two questions confirming they understood it
2 min
Feedback survey
Your questions plus the three we always ask, then choosing a reward
4 min
Every step is rounded up. We would rather overstate the ask than have a leader feel misled halfway through, so the real time is usually shorter than the number above.
Add your video length in the Video section to see the total time commitment.
Most campaigns at this length run $200. Campaigns priced higher tend to fill sooner.
Or enter your own
$
Minimum $150 for this campaign.
Same number as the Audience section. Changing it here updates both.
This is what you pay Qualvey, not the participant's reward.
Qualvey sets and funds the reward, sized to the time above, and no participant is ever told your price or offered more for a favorable answer.
$150 is the minimum for this campaign.
What this will cost
Participants
0
Per completed participation
$0
Setup and platform fees$0
Campaign budget
$0
You prepay for the participations you order, and only completed ones draw down that balance.
Anything undelivered when the campaign ends comes back as a credit or a refund.
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Section 7 of 7

Review and submit

One last look before it goes to the Qualvey team. Nothing is sent to leaders until we approve it and you confirm funding.

Sections
Before you submit
Preview as a participant
Walk the whole flow exactly as a leader would. Nothing is recorded and no reward is paid.
Open preview
Duplicate this campaign
Copies every setting into a new draft. Useful for running the same content at a second audience.
Duplicate
Ready to submit
The Qualvey team reviews every campaign before it reaches a leader. You will hear back within one business day.
Submit for review